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亲爱的同学们 Dear students
你们的视觉修辞作业中 Your visual rhetoric assignment entails
包括设计制作宣传册 designing and composing a brochure
作业的相关信息 The information for the assignment
在课本203页 appears on page 203
作业6.19 Mosaic案 assignment 6.19 Mosaic case
你们要制作一份避免性骚扰的宣传册 Your job is to design a brochure on preventing *** harassment
作业中提供了背景信息 In this assignment you're presented with background information
有性骚扰的信息 and then information on *** harassment
及性骚扰政策中的非歧视原则 and the nondiscrimination in *** harassment policy
基于此来设计制作宣传册 for which you are going to design and compose the brochure
设计宣传册时 When you think in terms of designing a brochure
可以参考第六章的信息 make sure that you pay close attention to the information in Chapter 6
这里我简要过一遍 And I'm just going to briefly go over
其中一些重要信息 some of the the highlights of this information
你要确定宣传册的目标是什么 So you want to make sure that you determine your objectives
读性骚扰相关信息时 As you read through the information of *** harassment
你会发现 信息很密集 you'll notice that the information is very dense
信息量很大 There is much information here
你需要想想如何找主旨 Your job is to think in terms of creating a central theme
性骚扰是很宽泛的主题 Now *** harassment is a very broad topic
你要有针对性地浓缩为你的主旨 So you went to condense that topic into central theme
即 你的宣传册关注哪一方面 So what in particular do you want to focus on for the brochure?
这是你要采用的方法 That's kind of your approach, the approach you should take
考虑一下如何使用手头的背景信息 Think in terms as well of the background information presented to you
考虑一下案例中那个公司的情况 about the concerns of the company as expressed in the case
确定目标受众 Identify your target audiences
确定核心"卖点" 即宣传要点 Identify, again, your central selling point, or main theme
选择合适的图像来实现效果 And imagine what you want the project to be
考虑不同意见 采用头脑风暴 Identify objections; brainstorm ways to deal with them
你要站在读者的立场考虑问题 You want to think in terms of putting yourself in your reader's shoes
记得采取受众分析 Remember audience analysis
站在读者的立场考虑 So for yourself in your reader's shoes, think in terms of
想想他们会有怎样的反对意见 what objections do you think your audience would have
你可以在宣传册中提前反驳这些观点 And then make sure you counter those objections in the brochure
打草稿 确定需要多少空间 You want to draft the text to see how much space it takes
记住 宣传册只有六面 Remember that this is a six panel brochure
空间需要合理设置 And you are going to use landscape
纸张是11×8.5英寸 In other words, 11 x 8.5
纸有两边 So you have side 1 and side 2
课本178页有宣传册的格式信息 make sure that you refer to page 178 for the format of a brochure
纸的两边可以看成第一页和第二页 Now, side 1 and side 2, think in terms of for you, page 1, page 2
打印宣传册的话 So if I were to print your brochure
两页上都要有内容 and then put the sides so that they are both only on one page
折叠之后 if I were to fold the brochure
就显示出六面 this is the layout that I should see
草稿中 内容在纸两边注意合理分配 So you want to make sure that you place the information
草稿中 内容在纸两边注意合理分配 according to side 1 and side 2
文字需要图像信息的配合 Make sure that you use visuals to accompany the text
图像信息一定要专业 Make sure that your visuals are professional
使用照片 不要使用剪贴画 I highly recommend that you use photographs instead of clip art
图像不能具有影射和挑逗因素 Make sure the visuals that you use
图像不能具有影射和挑逗因素 are not suggestive in any way or *** in any way
注意这里是要反对性骚扰 because again you're writing about *** harassment
注意这里是要反对性骚扰 preventing *** harassment
不可以反过来弄得像性骚扰一样 So make sure that your visuals are ethical
尝试不同纸张和布局 Experiment with different layouts as far as where you place information
你要有意识地做好设计工作 Of course make sure that every choice is a conscious one
考虑色彩 字体 布局 纸张 So think in terms of color, font, layout, and paper
别忘记字体的规则 Remember the rules of fonts
字体不要太小 否则看不清 Make sure again the choice's ethical
也不要太大 You don't want to choose a font that's too big
否则太占空间 just so that you're taking up space
最合适的字体大小是11 The best rule of them is, for the central text, use 11 point font
标题的字体可以略大一些 For the headings, the font can be a little larger
不过大小也不应该超过14 However it should not be any larger than a 14 point font
注意专业 道德 合理 So be professional; be ethical; be reasonable
色彩 字体 页面 布局这些 用常识想想 use common sense when it comes to color, font, page, layout
最后 还要回头校对宣传册 And of course as you go through and you're proofreading the brochure
保证用词考究 文笔专业 Make sure that the prose is polished and professional
图像也要选得合适 and the graphics are as well
这就是178页的信息 Here is the information that appear on page 178
这就是我说的 纸张有两边 So this is what I was referring to. So side 1, side 2
折叠后 就是这个样子 If I were to fold it, this would be how it appears once it's folded
每页的信息设置一定要合理 So make sure that you place information according to each panel
字体不要超过两种 No more than two fonts
字体需要是同一类 The font should be the same family so to speak. So in other words
需要是衬线体 it should be a serif font
也就是说每个字母有衬线 Serif font means with little extensions on each letter
要有空白 Make sure that you use white space,
而且要合乎情理 but again, make sure you're reasonable
不要为了不想写信息而留下空白 Don't have gaps and think this is white space
不要为了不想写信息而留下空白 when you just don't include information
用常识想想该怎么做 Use common sense when it comes to that
不要用斜体和下划线 Avoid italics and underlining
不要使用全大写 Avoid all capital letters
全大写相当于冲读者嚷嚷 because you're shouting at the reader if you do that
这里不需要回邮代金券 You should not have a reply coupon of course
这里不需要回邮代金券 that will not apply to this topic
这就是宣传册设计的原则 When it comes to designing your brochure these are
这就是宣传册设计的原则 the areas that you want to make sure
这就是宣传册设计的原则 that you think about, that you apply to the brochure
关于文字有一点很重要 Very important when it comes to the text
你需要改述文字 Remember that you are paraphrasing the text
不要照抄作业包中的文本 You're not going to type the information verbatim
不要照抄作业包中的文本 as it appears in the assignment
不要这样做 You're going to do that because if you do that
否则就是剽窃 well then you'll be committing plagiarism and
你肯定不希望得到F吧 of course then you would get an F on the paper
F表示挂科 which will lead to an F in the class
显然不要这样 So of course you're not going to do that
你需要改述 You are going to paraphrase
改述的时候 And even though you're paraphrasing
也需要注明来源 you still want to make sure that you cite the source
作业中给出了来源信息 The source that you use for the information appears in the assignment
一定别忘了使用合适来源 So make sure that you use the appropriate source
让宣传册成为你自己的东西 And make this brochure your own
虽然信息是别人的 So even though the information is there
但这些信息只能算是背景信息 and the information is there to give you a good background information
你应该将信息进行加工 让它成为你的东西 Make sure that you
你应该将信息进行加工 让它成为你的东西 consider this information and make the brochure your own
换个方法来做 So use a different approach to it
不需要使用所有信息 You don't necessarily have to use all of the information
不要把所有信息都用上 Of course, you're not going to do that. You want to make sure that
你要有自己的主旨 you take a central approach to it, a central theme to it
你可以有自己别出心裁的东西 You want to think in terms of maybe adding a different layer to it
我这里只是给一些提示 I'm trying to give you a little hint here
我这里只是给一些提示 without giving you too much information
给一些我认为必须遵循的东西 or giving you what you should do, what I think you should do
写的时候一定要保证专业和严肃 But make sure that it is professional; make sure that it is serious
你也可以使用别的方法 Then you can also take a different approach so that
让受众了解避免性骚扰的重要性 your audience understands the importance avoiding *** harassment
以及商务中不要有挑逗行为 and non-stimulatory practices in business
如有疑问 还是可以联系我 So once you have questions, make sure the contact me
这是很重要的商务主题 This is a very important business topic
虽然有法律上的禁止 Even though there are laws to prevent it
性骚扰却很不幸地仍在发生 unfortunately, it still happens in business
这个作业能让大家 This is just another way for you to learn about
了解避免性骚扰的重要性 avoiding *** harassment and to
并用法律之外的方式传递给受众 get information to your audience perhaps in a different way
让受众了解到避免性骚扰的重要性 so that your audience really understands the importance of this topic